It takes very little to be sustainable: sit down, relax, recharge your energy, and choose the new low‑impact transport options!
In this proposed campaign for Cotral, the seat becomes the symbol of comfort and service quality, representing a simple and pleasant way to travel sustainably. The creative concept revolves around everyday life images that showcase the experiences enjoyed comfortably aboard Cotral vehicles, placing the iconic seat at the centre of the narrative.
A clear and immediate visual story that embraces every age group and every travel need: from commuters to tourists, from students to workers. The campaign, conceived as a multi‑subject format, includes specific content for different categories of Cotral users: workers, commuters, university students, and families.
Each subject highlights the comfort of the journey and the advantages of choosing Cotral for daily travel.
Out of home
bus Wrapping
