ADVERTISING CAMPAIGN FOR JAMIROQUAI’S SINGLE CANNED HEAT
The campaign aims to promote the release of the track by presenting it as a product. A “party box” designed to heat any setting.
Starting from the title “Canned Heat”, the concept traces back to the origin of this slang term, the historic Sterno brand of canned fuel, to create a Jamiroquai‑branded version of the product: a “dancing fuel” ready to ignite the dance floor.
The campaign includes web content for major social platforms (Facebook, Instagram, Spotify) as well as OOH placements.
Pre-launch phase
teaser video
Art Direction, Storyboard, Montaggio, Sound Design: Edoardo Bardelle - Modellazione 3D, Animazione 3D: Edoardo D'Olimpio
OOH and Social post
launch phase
launch video
Art Direction, Storyboard, Montaggio, Sound Design: Edoardo Bardelle - Modellazione 3D, Animazione 3D: Edoardo D'Olimpio
OOH and social Post
Post-Launch phase
OOH and Social Post
Read the whole strategy: