“Cose dell’altro Mondo” is a communication campaign designed to promote the city of Naples as a leading tourist destination, enhancing both its tangible and intangible heritage. Authenticity and wonder lie at the heart of the message, clearly expressing the intention to break stereotypes. Each piece of content portrays the city as it truly is, highlighting its contrasts, its unstoppable energy, and its ability to evolve without losing its identity.
The use of an ironic and empathetic tone of voice brings the brand closer to people, making Naples immediately recognisable and human
Out of Home
Social Media
carousels
Format - interviews, events calendar
