Visual Identity and Wayfinding
While maintaining consistency with Caritas Roma’s institutional image—through its typography and colour palette—the Cittadella develops a distinctive visual language. The goal is to make it easier for people to orient themselves within the facility, ensure that the services offered are immediately understandable, and strengthen the centre’s recognizability.
The new visual identity draws inspiration from the architecture of the centre itself, transforming it into a symbol that communicates welcome, inclusion, and humanity. This language becomes a concrete tool of support, reinforcing the role of the Cittadella as a place of solidarity, care, and guidance.
Not simply a space to pass through, but an environment meant to be lived.
